How far would YOU go to save the world?

Hmmm, there’s a theme emerging here… this morning’s favourite news item comes from The Grist Magazine ("Hard-hitting news, thought-provoking features, and inspiring profiles"). It talks about a randy young Swedish couple who are "going all the way" to raise money to save the planet through their paid-subscription Website, (cover your eyes, Granny, this ain’t a work-friendly link) "Fuck for Forest":

Since this past winter, when Johansson and Ellingsen started the site (with seed money from the Norwegian government), Fuck for Forest has gained considerable notoriety in the European environmental community. In July, the group won both friends and enemies around the world after making a special appearance at Quart, an outdoor music festival in Kristiansand, Norway.

The couple climbed onstage during the performance of a band called (what else?) the Cumshots. "How far are you willing to go to save the world?" said Ellingsen, who then proceeded to go all the way for about 10 minutes in front of an audience of several thousand.


Naturally, this wildly successful publicity stunt sent the mainstream environmental groups scurrying to distance themselves from the pair (though, perhaps, not their money). However, one supporter makes this interesting point:

"We live in a world where public sex is considered far more controversial than wholesale ecological destruction."

Their Website bares (among other things) several grievances over the reaction to their stunt, including a complaint that they were thrown off the premises of the music festival on the last day by organizers who feared a repeat performance. I quote:

"We had done our Quart sex stunt; does the Quart festival believe that we need to fuck all the time?? Sometimes we just want to watch a nice concert and eat a waffle."

Ahhh. This made my day.